England’s New Nike Football Kit
Sportswear giant Nike has unveiled the new home kit for the England national football team, the first since they were announced as the shirt supplier following an association with Umbro since 1954. The clean and distinctive design takes the strip back to its roots with the traditional colors of white and dark blue to celebrate the … Read more
Nike Air Max Reinvent
To celebrate 25 years of the iconic Nike Air Max, the sportswear brand has partnered with five up-and-coming London creatives to launch Air Max Reinvent. The exhibition, at Arch 402 Gallery in Hoxton, showcases Matt Box, Bruno Drummond + Gemma Tickle, Rosy Nicholas, Oscar Bolton Green and Sam Coldy’s creative reinterpretations of the classic sneaker’s … Read more
Nike – The Regal Basketball Court, London
Nike has created The Regal, an NBA level permanent basketball court in Vauxhall, London. The Regal aims to encourage basketball players from an elite level through to grass roots and local schools and community clubs to take up the sport and become ‘ballers’. As part of the World Basketball Festival celebrations in Brixton, on 30th … Read more
‘Back to the Future’ Nike MAG to hit EBay to fight Parkinson’s disease
The Nike MAG shoes worn by Marty McFly, played by actor Michael J. Fox in the classic film “Back to the Future Part II”, have long been an unattainable holy grail for sneaker-heads. Now, finally, the MAGs have taken the leap from the silver screen into the real world. The self-lacing feature depicted in the … Read more
Dev Hynes’ Blood Orange outshines all the Nike kicks at Grass Roots
I went along for one of the coolest websites out there at the moment, Think-Work-Play, a site dedicated to the creative process, to see London’s cool crowd turn out in force for Grass Roots. An evening of music, football, food and drink at the Nike 1948 concept store in Shoreditch, as part of ‘Forever Forward’, … Read more
