Posted by Andrew Soar on April 30, 2013 · Leave a Comment
The clever folks in the marketing department at Evian and their team of creatives at BETC Paris have come up with another smash hit, with the baby-infused dose of pure fun in their latest ad campaign Baby & Me. The follow up to 2009′s all-conquering Roller Babies video and 2011′s Baby Inside, sees a group … Read more
Filed under Creative, Culture and Life, Film, Media, Weird & Wonderful · Tagged with Ad, Advertising, Advertising Campaign, Baby & Me, Baby Inside, BETC Paris, Evian, Evian advert, Evian Baby and Me, Film, Laurent Houel, Marketing, Roller Babies, We Are From LA, We Are From LA Baby & Me
Posted by Andrew Soar on December 18, 2011 · Leave a Comment
East London-based design and agency Signal | Noise have combined their magic with the Swiss design agency Unit, to create two interactive experiences for the launch of the new Hermès flagship store in Geneva. Big brands, as mentioned in the recent AllSaints article, are looking at ways to connect to their consumers and the craft, … Read more
Filed under Art & Design, Creative, Culture and Life, Fashion · Tagged with AllSaints, augmented reality, Brands, Creative, fashion, Geneva, Habitat, Hermès, Hermès Flagship Store, Hermès Flagship Store Launch, Hermès Geneva, Hermès Store Launch, iPad app, Marketing, monolith, Musee D'Art et D'Histoire, Musee D'Art et D'Histoire Geneva, QR code, Signal | Noise, Unit
Posted by Andrew Soar on August 18, 2011 · 1 Comment
“Passion Of The Craft” is a short documentary about just that. BANDIT, a strategic ideas agency in Copenhagen, work with clients daily that don’t understand the real link between the lives of the consumers, and their brand. So they started on a journey to find like minded individuals in fashion, branding, media, photography, marketing and … Read more
Filed under Creative, Culture and Life, Film, News · Tagged with Bandit, Branding, Brands, Creative, Creative Process, Design, fashion, Film, Marketing, Media, Passion Of The Craft, Photography, This is Bandit
Posted by Andrew Soar on June 8, 2011 · Leave a Comment
Bar Gelato is a new way to enjoy California-based Gelateria Naia’s hand-crafted, artisanal gelato. Made from locally-sourced ingredients, Bar Gelato is crafted in small batches in the traditional Italian manner, then frozen into a bar form that’s easy and convenient to take with you, wherever you are going. The gelato bars have lovingly been packaged … Read more
Filed under Culture and Life, Weird & Wonderful · Tagged with Advertising, Bar Gelato, Ben & Jerry's, Brand Engagement, Branding, California, Design, Gelataria Naia, gelato, Ice Cream, Italian, Italian ice-cream, Lollipop, Lolly, Lollypop, MArine Ices, Marketing, Mette Hornung Rankin, Substance