Nike Air Max Reinvent
To celebrate 25 years of the iconic Nike Air Max, the sportswear brand has partnered with five up-and-coming London creatives to launch Air Max Reinvent. The exhibition, at Arch 402 Gallery in Hoxton, showcases Matt Box, Bruno Drummond + Gemma Tickle, Rosy Nicholas, Oscar Bolton Green and Sam Coldy’s creative reinterpretations of the classic sneaker’s … Read more
Bgirl Terra
Break-dancing has a new star in the form of six-year-old Bgirl Terra. Terra – part of London’s Soul Mavericks crew – has become a viral sensation after taking part in the Baby Battle division of the Chelles Battle Pro competition, held in Paris on Saturday 2 March. Despite already winning the Unvsti Baby Battle last … Read more
This Is My Court
This Is My Court is an ode to streetball culture in New York by film director duo, TWiN. The beautifully scripted love letter to playground basketball – by Australian-born brothers Jonathan and Josh Baker – is narrated by The Wire’s Michael Kenneth Williams who lyrically makes the popular passtime’s culture and its characters, the stars. … Read more
Nike – Be Bold. Be True.
To celebrate Black History Month, Nike presents Be Bold. Be True. a new web film with the overarching theme of showcasing the power of perseverance to accomplish goals. The film uses a cast of Kilo Kish, Phil Annand and Brandon alongside Kevin Durant, Serena Williams and Didier Drogba to represent being fearless with a purpose in … Read more
Lance Armstrong – Drug Cheat Confession
So, the news is finally out, after seven Tour de France wins Lance Armstrong has finally admitted to doping, using banned substances during all his Tour wins. In Lance Armstrong’s exclusive interview with chat show host queen Oprah Winfrey on her OWN Network, he finally cleared the air and all his dirty laundry in public. … Read more
Moulton Bicycle Company – Made in England
Moulton Bicycle Company is an established manufacturer of 50 years and still very much family-run with the highly respected engineer and nonagenarian Dr. Alex Moulton, still watching over the development of new ideas and improvements to these innovative machines. Made in England is a short film that takes a look behind the scenes and meet … Read more
Mo Farah & Usain Bolt swap celebrations at London 2012
London 2012 Olympic Games heroes, the double gold winning British athlete Mo Farah and Jamaican triple gold medal winning sprinter Usain Bolt swap their winning celebrations on the podium. Following the last night on the track at London 2012, the two track stars of the games took to the podium to show their appreciation for … Read more
Nike – The Regal Basketball Court, London
Nike has created The Regal, an NBA level permanent basketball court in Vauxhall, London. The Regal aims to encourage basketball players from an elite level through to grass roots and local schools and community clubs to take up the sport and become ‘ballers’. As part of the World Basketball Festival celebrations in Brixton, on 30th … Read more
The Skatorialist
Directed by Singapore resident Juffrie Friday, The Skatorialist sees a skateboarder take to Singapore’s Central Business District armed with just a board and decked out in a flashy suit. The Business District is the beating heart of Singapore’s economy and home to 176,000 workers; the area is constructed with marble ledges, stairs and there are banks … Read more
David Beckham Plays Beethoven with Footballs
London Olympics adverts are coming quick and fast, now Samsung, one of the games official sponsors has teamed up with David Beckham for their Galaxy Note smartphone. Beckham plays Beethoven’s classic ‘Ode To Joy’, so often used by commercials and broadcasters ahead of Olympic coverage, by kicking footballs against a 15-foot wall of differently sized … Read more
Muhammad Ali at 70
Happy birthday to one of the finest, most charismatic sportsman of our generation, self-titled “The Greatest”, World Champion boxer Muhammad Ali, is 70 today.
London 2012 £5 Coins Launched
Two British students have had the honour of designing the official UK coins to celebrate the London 2012 Olympic and Paralympic Games. The two designs – one for the Olympic Games and one for the Paralympic Games – will soon be in the hands of Games enthusiasts around the world, ahead of next summer’s Games. … Read more
London 2012 Olympic Posters Revealed
Today at the Tate Britain, London 2012′s Cultural Olympiad team unveiled a series of posters to celebrate the London 2012 Olympic and Paralympic Games. The images seem to nod their hat in a big way to the Munich games of 1972, where the organisers of the Munich Olympics ran a very similar enterprise with the … Read more
Flash mob turns Danish schoolboy football game turned into a Champions League final
Danish schoolboys football game turned into a major Uefa tie when a football flash mob make sure it is a game they will never forget. Days after the Champions League Final at Wembley, it is a brilliant stunt by Adidas and the UEFA Under 21 tournament in Denmark this month. Schoolboys are stunned when fans, … Read more
Ryan Giggs named as footballer at the centre of twitter privacy row
Ryan Giggs has been named as the premiership footballer at the centre of a media gagging order after a Liberal Democrat MP used parliamentary privilege to flout an injunction. John Hemming, the MP for Birmingham Yardley, was rebuked by Commons speaker John Bercow after using a question to attorney general Dominic Grieve to name the … Read more
Like a phoenix from the flames, AFC Wimbledon take flight to Football League
Wimbledon FC were known by most as the Crazy Gang, the team that defied the odds, far more than any Blackpool this season. It was a team made up of bargain buys from way down in the league and yet survived and had a core group of fans that worshiped and adored the team that … Read more
