Veuve Clicquot has opened up REBELS, an immersive ‘arts club’ on London’s Southbank celebrating the spirit of its founder Madame Clicquot. The fourth instalment of the Champagne brand’s Widow Series sees Tom Hingston curate a metaphorical nightclub that explores some of Britain’s key subcultural moments, drawing parallels with significant moments from Veuve Clicquot’s history, across six rooms.

The Widow Series has celebrated the rebellious spirit of Madame Clicquot, a revolutionary female trailblazer who took over her husband’s business when she was widowed at 27 and redefined the brand and the Champagne industry with it.

Taking over the multi-floor space at the Bargehouse on London’s Southbank from 15th-17th November, REBELS was presented as a sequence of immersive installations, each of which embraced a different discipline: music, film, fashion, art, sculpture and performance. Each room created it’s own separate atmosphere from the one before or the next after, with visual art and music taking you from the seedy underbelly of London to marrooned Champagne bottles and to the punk scene of the 70s.

The first room was a bold start to the experience with Mercury Prize winning Scottish trio Young Fathers creating ‘Manifesto’, a triptych film interpreatation of their track ‘Get Up’, directed by Tom Hingston and Thomas James.

Leaving the first room, it is easy to miss room two, which could see you to miss the most compelling piece of stroytelling in the REBELS club. The room, entitled ‘C.A.L.M’ (Crimes Against Love Manifesto), saw Savages singer Jehnny Beth and her producer partner Johnny Hostile create a hypnotic blend of photography and spoken word.

It is the first time the duo have collaborated with Johnny’s photographic work and Jehnny’s spoken word and soundtrack created a mesmorising installation that truly brings rebellion to life. Beth’s poetic words speak of challenging the social norms of love, relationships and sexuality whilst Hostile’s erotic images flash on screen.

Room three saw a film on punk by SHOWStudio founder and photographer Nick Knight documenting the attitdue it inspired in its followers and how that punk attitude lives on through fashion and people’s different ways to manifest their own self-expression.

Knight’s piece, ‘The Revolution’, showed 16 models standing side by side, each bringing their own unique personalities and fashion sense via a large-scale projection. Then, one-by-one, each told their own story through a mix of flashing statements and dancing to punk music.

‘Sunken Cargo’ in room four was the most obvious brand piece with a reincarnation of the find from a group of divers in 2010 off the coast of the Åland Islands. The divers discovered a bounty of the oldest drinkabale bottles of Champagne in the world – 47 two centuries old bottles of Veuve Cliquot – believed to have been a consignment from King Louis XVI to the Russian imperial court. The result is a beautifully designed set by Anna Burns which takes the form of sunken soundsystems by Funktion-One, amongst a soundtrack by Neneh Cherry.

Room five, ‘Gender & Identity’ brought photographic and filmmaking duo Warren Du Preez and Nick Thornton Jones together with UNKLE and Mo’Wax Founder James Lavelle for a series of installations, mixing photography, film and sculptures that explore gender fluidity.

After traversing endless stairs and rooms, the sixth installment is fittingly, the bar. ‘The Comet Bar’ designed by Tom Hingston celebrates the legend that in 1811 a comet flew across the skies of Reims and in turn, created an exceptional vintage. The space saw staff in uniforms created by British designer Liam Hodges and an acid house soundtrack from Hot Chip’s Joe Goddard celebrating the ‘second Summer of Love’ in 1988-89.

The final room up the final flight of stairs sees the fabulous floral artist Rebecca Louise Law create ‘Field of Dreams’, an ode to festival culture and the celebration, congregation and unity that ensues at them. The ethereal space sees Law collaborate with lighting designer Chris Levine whilst models walk around the path in Bestival-esque costumes.

REBELS was the fourth edition of Widow Series, celebrating Madame Clicquot’s rebellious spirit with an immersive experience at Bargehouse on London’s Southbank from 15th-17th November.