Extreme climbers at the Colorado Eldorado Canyon encountered a very surprising scene — the world’s most remote pop-up store. The Cliffside Shop was hoisted to the face of the famous ‘Bastille Wall’, where a single staff member handed out sweatshirts and socks to climbers passing by. The stunt, organised by  37.5 Technology, provided climbers with gear to keep them cool and dry while battling the sometimes harsh climate and conditions.

Courageous climbers making their way to the mountain’s summit took a pit stop at the ‘Cliffside Shop’ to pick up some gear before continuing on their way. For every climber that passed by the shop, a $100 donation was made to the Action Committee For Eldorado. The campaign also supported The Access Fund and American Alpine Club to keep providing access to public lands for climbing.