If you want to get your hands on a pair of the exclusive, Tom Sachs-designed NikeCraft Mars Yard 2.0s, you’re going to have to work for it. ‘The reward for good work is more work is the mantra of one of 10 mental and physical obstacles that make up ‘Space Camp’ — a immersive consumer experience for Nike based on Sachs’ studio practice.

Set inside a vast industrial complex on New York’s somewhat elusive Governors Island, the one-hour-long circuit puts the mind, body and character of willing participants to the test. those who complete the challenges are offered early access to purchase a pair of the just-released NikeCraft Mars Yard 2.0s — the next generation of a design originally released in 2012.

Upon entering, NikeCraft ‘Space Camp’ visitors are guided to an impromptu cinema space — a room filled with NASA-emblazoned folding chairs and a foam board ‘screen’ — where they experience the world premiere of ‘The Hero’s Journey’. The short movie – written by Sachs and artist/filmmaker Van Neistat — humorously follows the journey of an intern as she experiences the trials and tribulations of working in Sachs’ New York studio — some actual realities of the workplace, others wildly fictional and imaginative scenarios.

Three times a week, Sachs and his team engage in their own ‘Space Camp’ rituals to start the workday. Some are physical feats, while others are tests of manual dexterity — like tying a knot, or drawing a straight line. “We started doing this because I noticed that as some people in the studio were getting older they were beginning to demonstrate the same physical symptoms of wear and tear that I had, and I was hoping to protect the young men and women who lay down their lives for our work — I didn’t want them to have bad backs,” Sachs explains.

Since 2005, Sachs and his team have followed medical pioneer and author pat Manocchia’s five essential exercises — deadlifts, lunges, chin-ups, push-ups and sit-ups. “our space camp strengthens our bodies so they can be a solid foundation to make difficult decisions with our minds.”

Following this logic, Nike + Tom Sachs’ ‘Space Camp’ in New York brings elements of this studio routine to life. Visitors meet with Nike-clad characters throughout the course who outline the task ahead and challenge them to engage in a series of mental and physical tests. accessible for all levels of ability, these experiments range from hurdling over an actual pickup truck, to weaving through a disorienting maze of swinging pendulums. “This course, like your life, is best when quality of experience is prioritized over speed,” Sachs explains. “we don’t need to rush towards the end for it will surely be upon us. savor the moment. you have only one shot. so make it count.”

The reward for your ‘good work’ in each level? Well, more work, but eventually — the NikeCraft Mars Yard 2.0s.

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