In the middle of Rockefeller Center, American pop culture artist Jeff Koons has installed a 45-foot-high inflatable nylon sculpture that towers above visitors to the iconic New York city plaza. The larger-than-life ‘Seated Ballerina’ — scaled up from the artist’s ‘Antiquity’ series — symbolically refers to themes of beauty and connectivity, serving as a contemporary interpretation of the mythological goddess Venus.

Hosted by Tishman Speyer, and presented by Kiehl’s since 1851 and the Art Production Fund; Koons’ ‘Seated Ballerina’ is wrapped in a reflective surface. As she gazes down at passers-by, the delicate dancer mirrors the surrounding urban landscape and engages with each viewer as they approach. With the idea of ‘Reflectivity’ in mind, the installation seeks to raise awareness of national missing children’s month this May, in an effort to support organisations like the International Centre for Missing & Exploited Children.

The installation is on view at Rockefeller Center till June 2, 2017.