Butlin’s has commanded a unique place in British hearts ever since Billy Butlin opened his first resort in 1936 to provide affordable holidays for ordinary families. Now, 80 years on, the family favourite is commemorating its milestone year with a coffee table book, The Nation’s Host: Butlin’s and the story of the British Seaside.

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The hardback, in collaboration with The History of Advertising Trust (HAT), showcases a host of never-before-seen images from Butlin’s archives. The story of Butlin’s and its relationship with the British seaside is told by the acclaimed historian Katherine Ferry.

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The Nation’s Host: Butlin’s and the Story of the British Seaside is available from the Butlin’s store for £20.