Last week, Waterloo played host to London’s first-ever pedestrian fast lane – aimed at helping busy commuters get from A to B without hassle. Dubbed the ‘Direct Lane, the campaign was an effort by insurance provider Direct Line to help frustrated pedestrians.

EDITORIAL USE ONLY Commuters use LondonÕs first marked pedestrian fast-lane, launched today by Direct Line to allow commuters to reach their destinations of work quicker, Waterloo, London. PRESS ASSOCIATION Photo. Picture date: Thursday September 22, 2016. Photo credit should read: Anthony Devlin/PA Wire

With research showing that three quarters (77%) of the nation regularly experience ‘pavement rage’ due to slow walkers, the lane was a stress-free way of helping workers move from Waterloo to the Southbank. Tackling the issue of bad pavement etiquette, it cleared the path by banning irritations like texting, taking selfies, and riding scooters.

EDITORIAL USE ONLY Commuters use LondonÕs first marked pedestrian fast-lane, launched today by Direct Line to allow commuters to reach their destinations of work quicker, Waterloo, London. PRESS ASSOCIATION Photo. Picture date: Thursday September 22, 2016. Photo credit should read: Anthony Devlin/PA Wire

One in four commuters go as far to say that walking on a busy pavement is the worst part of their day, with frustration having a significant impact on their health as over half of London’s population noted a rise in blood pressure. A worrying third of the population have also succumbed to an injury as a result of a slow walker, while one in eight have even suffered the embarrassment of walking into a lamp post.

EDITORIAL USE ONLY Commuters use LondonÕs first marked pedestrian fast-lane, launched today by Direct Line to allow commuters to reach their destinations of work quicker, Waterloo, London. PRESS ASSOCIATION Photo. Picture date: Thursday September 22, 2016. Photo credit should read: Anthony Devlin/PA Wire

Tackling these issues, the 50-metre walkway was piloted for two days by the nation’s busiest commuter station with a suggested walking speed of five miles per hour – twice the average pace. Allowing pedestrians to bypass dawdlers and haphazard obstacles, it provided a speedy and injury-free route through Sutton Walk.

EDITORIAL USE ONLY Commuters use LondonÕs first marked pedestrian fast-lane, launched today by Direct Line to allow commuters to reach their destinations of work quicker, Waterloo, London. PRESS ASSOCIATION Photo. Picture date: Thursday September 22, 2016. Photo credit should read: Anthony Devlin/PA Wire

While the lane is not the first of its kind – past incarnations have seen a New Yorker create ‘tourist lanes’ for the city and China’s busy Chonqing install a slow texting lane – it was an uplifting addition to London’s commute that highlighted the need for improved pedestrian etiquette everywhere.

Photo credit: Anthony Devlin/PA Wire