Like rock stars rolling into town, Apple presented their latest products to a thunderous applause at the Bill Graham Civic Auditorium in San Francisco, California. All together they launched four devices: the iPad Pro, a refreshed Apple TV, iPhone 6S and 6S plus, and a collaboration with Hermès for a new Apple Watch.

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The presentation featured CEO Tim Cook, and his cast of Apple executives, detailing all the products including availability and price points. In the long established Apple tradition, the keynote also involved videos of Chief Design Officer, Jonathan Ive highlighting new and key design facets.

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New iPad Pro and accessories 

To attract artists, creatives and business alike Apple introduced a new 12.9 inch Retina display iPad Pro. The new larger tablet is thin and light and provides a ten hour battery life. The screen, with its 5.6 million pixels, incorporates a refined multi-touch technology and variable refresh rate to control power usage. Included inside the uni-body anodized aluminum enclosure are four speakers to provide clear stereo sound.

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Along with the new iPad Pro, Apple ushered in the Pencil. A precision input device available for purchase separately, which makes drawing and sketching natural. The display takes into account the Pencil to reduce latency and deliver accuracy for activities like fine art illustration and detailed 3D design. Sensors inside measure both pressure and tilt for a fast and fluid drawing experience, whilst a built-in Lightning connect makes for quick and easy pairing and charging.

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Another accessory launched was the Smart Keyboard, which extends the utility of iPad Pro, offering a full sized keyboard in a thin, durable design. It attaches to tablet’s latest Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing. The accessory is covered in a woven fabric and features keys stability and satisfying key feel of standard keyboard, but is also easily foldable and can transform into a smart cover.

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iPhone 6s and 6s plus

Traditionally, around this time Apple upgrades its iPhones as well. This time they kept the exterior shell the same and changed everything inside.  The advanced iPhone pioneers 3D touch, which senses force to enable intuitive new ways to access features and interact with content. This provides shortcuts to the things users do most, so sending messages or taking selfies can be just done with a simple press from the home screen.

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The wildly used camera has been bumped to a 12 megapixel back facing sensor as well as a five megapixel sensor facing forward. The innovative sensors can record in 4K resolution as well as create a new format of photos called Live Photos. The new medium adds motion to a snapshot with just a press, revealing the moments immediately before and after the shot was taken – allowing you to create GIFs. iPhone 6s and 6s Plus are made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, comes in the same colors but also includes a new rose gold finish.

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