British designer Dominic Wilcox has collaborated with food brand Kellogg’s to create a series of lo-fi inventions to encourage children to eat breakfast. The seven piece collection includes a Soggy-O-Meter and Crane Head Cereal Serving Device. The bright and fun objects are a great showcase of a brand working with a leading designer to create something that will appeal to a young Generation I consumer.

Dominic-WIlcox-makes-breakfast-fun-with-designs-for-kids-culture and life-02 The project, launched to coincide with children in England and Wales returning to school, saw Wilcox re-imagine everyday kitchen utensils, turning them into fantastical contraptions.

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Inventions created by Wilcox include a Hungry Tummy Rumbling Amplification Device, a tuba-like device with an in-built microphone that straps around the user’s stomach to amplify the sound of their stomach growling.

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Another is the 3D-printed Get Enough Spoon that uses lights to indicate how much cereal the child has eaten. A pair of LED eyes at the top of the spoon light up and appear to open and close based on how many calories have been eaten.

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