She’s known for her stand-out style, big hair and even bigger voice. But in a new shoot for Sure, Ella Eyre channels sultry seventies movie siren, Sandy from Grease. Eyre recreated her favourite film star dressed head to toe in the iconic tight, black, leather look.

Ella Eyre partners with Sure, which contains motion activated technology, to channel iconic movie star Sandy as she recreates her favourite music scene from Grease. Ella will be hosting her first ever movement activated gig, where the more the audience moves, the more energetic her performance becomes.

With her trademark locks pinned back and a slick of red lipstick, Ella assumes the role of Sandy, dancing her way through the photoshoot to create the stylised shots replicating Olivia Newton-John’s memorable moves.

Commenting at the shoot, Ella said: “I love to dance and Grease was always an iconic movie for me growing up, so it was fun for me to let loose and be styled in the same way as my favourite scene. I never usually have my hair put up like that and I loved it, it’s always interesting to see yourself in a different and unexpected way.

ELLA EYRE TRANSFORMS INTO MOVIE ICON

“My performances are always high energy and I always rely on Sure to keep me dry, fresh and protected as it responds to my movement. I can’t wait to get the crowd going as I host the first ever movement activated gig with Sure, giving more as the crowd reacts.”

The singer turns model as she partners with leading antiperspirant brand Sure to host the world’s first movement activated gig, meaning the more the audience moves, the more Ella’s performance will build, changing from soulful sounds to a full-scale, show stopping and high energy set.

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The movement activated performance takes inspiration from Sure with Motionsense technology, the world’s first antiperspirant technology that is activated directly by movement, so the more you move, the more it protects.

Claudio Bellen, Sure Brand Manager, says, “As an energetic performer and brand fan, Ella is the perfect fit for the launch of our movement activated gig where the crowd can stay fresh with every dance move as Sure responds to body movement, releasing bursts of freshness all night long.”