If you like your food art sticky, this could be perfect for you. The Art of the Mallow competition from innovative marshmallow brand Boomf is looking for budding artists, illustrators, photographers and designers to create mallow art that tastes as good as it looks. Boomf, founded by Kate Middleton’s brother James in 2013, is offering a £500 cash prize, a percentage of the profits for all of the winning designs purchased and a two-month internship at Boomf HQ.

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Boomf offers a fun, personalised gastronomic gift service where you can order bespoke marshmallows using images from the website, or customised by uploading personal photos. Boomf’s Art of The Mallow  winner will be the latest name announced as a Boomf collaborator, joining illustrators such as Kate Moross and Sophie Corrigan who have previously had their designs printed on the magical marshmallows.

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James Middleton commented:

“Boomf was born out of ingenuity and we believe there is so much creative talent out there just waiting to be found. We can’t wait to uncover a great artist or designer whose work can help our customers express those delicate shades of feeling that they didn’t even know they had”.

Boomf 003To enter the competition, entrants simply need to submit three original images to artofthemallow@boomf.com by 6th July 2015.  These can be illustrations, photographs, artwork or graphic designs – any image which is 640 x 640 pixels and conveys a sense of occasion or emotion. The shortlisted entrants will then be asked to submit a further six images that would make up the Boomf gift box to be presented to the judging panel.
Art of the Mallow Competition