The Anya Hindmarch Mini-Mart is now open at 99 Mount Street, London. The designer who is known for mixing luxury with mass-market themes, launched her latest collection, Counter Culture with a temporary shop space. With Hindmarch’s new handbag collection featuring icons from Kellogg’s cereal boxes, including Tony the Tiger – the advertising cartoon mascot for Kellogg’s Frosties it was no wonder her creative team decided to showcase them in a space that combines bright neon signage and graphics with original shop fittings – as well as ’99 ice creams.

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Anya Hindmarch Mini-Mar is open now until September. Opening 10.30am – 6.30pm, Monday – Saturday at 99 Mount Street, London. W1K 2TF