Art director Silvio Medeiros and Diomedia Brazil have created a funny advertising campaign entitled Wildlife to highlight the stock images company’s new National Geographic Collection. The Wildlife series captures animals taking selfies in unexpected locations, with a panda in an elevator and a gorilla in a bathroom. The campaign aims to show people that even amidst selfies and Instagram fever; decent images can still be produced and now that anybody has access to mobile phones with good cameras, we can all be photographers.

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