Swedish fashion house H&M has created a unique branding experience to launch their latest H&M Home collection to media. The H&M Dollhouse, held inside a disused cinema in the centre of Stockholm, sees a real-life sized dollhouse and contemporary garden house the latest lines, as if it were a real house with each room showcasing different products and styles. Designed and built by brand experience studio Knock, H&M Dollhouse allowed the guests to relive the playfulness of childhood.

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