German beer company Beck’s, so long associated with art, has turned its cultural affiliation to music and created the world’s first playable beer. The Beck’s Edison Bottle conceived in New Zealand, saw 19th Century technology meet 21st Century music, with the latest from the Beck’s Record Label project. The label is replaced with vinyl-esque grooves which makes the surface of the bottle playable via a specially-built device, based on Thomas Edison’s original cylindrical phonograph.

The bottle played the music of Auckland band Ghost Wave’s new single, Here She Comes. Strangely, at the same time Heinrich Beck was brewing his first beer in the 1870s, Edison was tinkering away on designs for the first phonograph on the other side of the globe.

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