Over fifty years ago, when the colourful interlocking toy bricks were created in 1949, no one would have believed the strength of brand love that was to follow for LEGO. However, to this day this perpetual love affair shows no sign of abating. In The Art of the Brick, an exhibition at the Discovery Times Square Museum in New York by preeminent LEGO enthusiast and artist Nathan Sawaya, is showing the world’s biggest display of LEGO art ever.

Nathan Sawaya - Art of the Brick_01

Despite at times the show feeling awkward, kitsch and some of the works of art – especially the classic paintings recreated with LEGO – downright difficult to decipher; there is no doubt that these toy bricks bring a smile to peoples faces. Children and adults alike are drawn to the sculptures in particular, with awe, excitement and that ever-youthful glee. LEGO art may never win any prestigious awards, but it will always win in the hearts and minds of the general public, and that’s all Sawaya wants.

Nathan Sawaya - Art of the Brick_03

Nathan Sawaya - Art of the Brick_02

Nathan Sawaya - Art of the Brick_04

Nathan Sawaya - Art of the Brick_05

Nathan Sawaya - Art of the Brick_06

Nathan Sawaya - Art of the Brick_07

Nathan Sawaya - Art of the Brick_08

Nathan Sawaya - Art of the Brick_09

Nathan Sawaya - Art of the Brick_10

The Art of the Brick is open now until January 5 at Discovery Times Square, Manhattan, New York.