The clever folks in the marketing department at Evian and their team of creatives at BETC Paris have come up with another smash hit, with the baby-infused dose of pure fun in their latest ad campaign Baby & Me. The follow up to 2009’s all-conquering Roller Babies video and 2011’s Baby Inside, sees a group of people seeing ‘baby versions’ of themselves in a shop window, before beginning to dance with them. The film, shot by French super directors We Are From LA aka Pierre and Clement, is set to smash all records for online ad views.

Evian’s global brand director, Laurent Houel, says the association with babies is deeply routed in the brand’s heritage after bottled water was first recommended as a perfect water for babies. “The babies are true to our story and heritage,” Houel said. “The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies. It is still today the No. 1 water used by mothers for their babies [thanks to its pH-neutral mineral composition]. So fundamentally, there is a true link, it is not a marketing trick.”

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