To celebrate 25 years of the iconic Nike Air Max, the sportswear brand has partnered with five up-and-coming London creatives to launch Air Max Reinvent. The exhibition, at Arch 402 Gallery in Hoxton, showcases Matt Box, Bruno Drummond + Gemma Tickle, Rosy Nicholas, Oscar Bolton Green and Sam Coldy’s creative reinterpretations of the classic sneaker’s transformation from its birth in 1987, to present day. Each took a classic Air Max to use as the basis for their works and the result is five truly unique visions of sportswear art.
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AIR MAX 1 – Matt Box (Animator)

Air Max 1 - Matt Box

AM1 Matt Box

AIR MAX 90 – Bruno Drummond + Gemma Tickle (Photographer & Set Designer)
Air Max 90 - Bruno & Gemma
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AIR MAX 95 – Rosy Nicolas (Stylist & Set Designer)

Air Max 95 - Rosy Nicholas
AM95 Rosie Nicholas
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AIR MAX 97 – Oscar Bolton Green (Illustrator)

Air Max 97 - Oscar Bolton Green
AM97 Oscar Bolton Green

AIR MAX 2013 – Sam Coldy (Graphic Artist)

Air Max 2013 - Sam Coldy
AM2013 Sam Coldy

The Nike Air Max Reinvent exhibition at the Arch 402 Gallery, Hoxton Arches from the 29 – 31 March 2013.