With London Fashion Week’s Autumn / Winter 2013 shows in full swing, the streets and catwalks alike are full of people pushing fashion to its limits, with some pulling it off and others failing miserably. Whilst the fashionistas cram into Somerset House, there is a new array of talent waiting in the wings. Fashion’s future looks bright with London College of Fashion and Central Saint Martins College of Art and Design constantly churning out supreme talent. It is the latter where fashion’s new star Julia Korol honed her craft and made her one of the industry’s hottest properties.
Although the Ukraine-born, London based artist and women’s textile designer is relatively unknown, there is already a buzz around the 23 year old. It couldn’t come soon enough for the designer who mixes fine art and electricfying prints with aplomb. Korol’s work focuses on kaleidoscopic trompe l’oeil prints, combining her art background with a refreshing take on working with textiles to create stunning feminine prints.
We met Korol in her central London apartment where she spoke passionately of her work: “Like all girls I loved fashion, but didn’t naturally see a career away from the art that I spent most of my early life doing. I became increasingly influenced by the likes of Alexander Wang, Helmut Lang, Rick Owens and [fellow CSM alumni] Mary Katrantzou which led me to looking into where the crossover could be achieved. Print was always something that I loved doing from my first day at Central Saint Martins and I have focused on developing prints that are truly unique and attention drawing by being unconventional, both in style and creation. I am looking forward to the next chapter in my story.”
The next chapter looks extremely promising, Korol is soon to release her debut womenswear line with a focus on the stunning prints that have brought her to the fore. The collaboration with Ed Hardy’s ex Vice President of Marketing and now Korol’s business partner, Qualid ‘Q’ Ladraa, will see a selection of dresses and skirts staying true to her philosophy of clean lines, perfect tailoring and structured designs with, as Korol states, “insane prints”. The prints maybe insane, but this girl has her head firmly screwed on – next time fashion week comes around Julia Korol’s show will surely be one of the most popular to get an invite for.