To celebrate Black History Month, Nike presents Be Bold. Be True. a new web film with the overarching theme of showcasing the power of perseverance to accomplish goals. The film uses a cast of Kilo Kish, Phil Annand and Brandon alongside Kevin Durant, Serena Williams and Didier Drogba to represent being fearless with a purpose in both sport and everyday lives. Produced and directed by We Are Not Pilgrims the views of gritty playground basketball courts and street gangs is given a musical uplift by a stunning spoken-word piece written and performed by Joekenneth Museau and an exclusive track by 9th Wonder.

2013 Nike Black History Brooklyn

2013 Nike Black History Brooklyn

2013 Nike Black History Brooklyn

2013 Nike Black History Brooklyn

2013 Nike Black History Brooklyn

2013 Nike Black History Brooklyn

2013 Nike Black History Brooklyn

2013 Nike Black History Brooklyn

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Nike Be Bold. Be True._10

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“Rebel Youth” by: Joekenneth Museau

“What are rules to the rebel youth who grow with a gusto for adventure?

They’re imaginary…
Like boundaries in infinite space.
The building begins from within.
Then out of skin.
Onto pavements.
Where you pave the way.
From corner store conversations to revolutionary contemplating.
It takes training.
It requires heart to acquire an absence of fear.
This ain’t no hocus pocus.
You can become potent when potential is embraced.
And your focus causes you to become colorblind to color lines; seeing that there is no mold.
The model for the future is for you to make new.
So spark the rebellion!
Do it with cause.
The power to change your surroundings is right there in your palms.
Go out and pound the pavement.
Pulverize any paradigms and leave no standards standing.
For success isn’t intended to be the possession of a select few.
Don’t ever let them see you sweat.
Just be bold.
Be true” – Joekenneth Museau