Today in London a giant 50ft-tall rubber duck was released up the River Thames to publicise a gambling site’s effort to give back some of their winnings into the community to provide a smile in these bleak economic times. Jackpotjoy.com‘s stunt saw former Carry On star Barbara Windsor, the patron for the FUNdation initiative, take some time off from her panto duties and launch the quacking vessel into the wild from West India Dock in East London. It was an interesting take on our favourite large-scale artist Florentijn Hoffman who created a global series, The Rubber Duck, with a very similar premise.

A giant 50 foot rubber duck floats down the Thames under Tower Bridge

jackpotjoy duck_01

A giant rubber duck sails down river Thames

Onto Canary Wharf

Past HMS Belfast

A giant 50 foot rubber duck floats past the Tower of London

A giant 50ft rubber duck being prepared