On November 29th Belvedere Vodka, took over New York’s clubbing centre, Manhattan’s Meatpacking district and turned it red with a spectacular light show and music experience with electro-funk DJ duo Chromeo-DJ for World AIDS Day. New Yorkers took to the streets to watch the arena – normally home to the poncey night clubbers – become illuminated in red against a backdrop of 20ft white neon trees to help Belvedere Vodka and (RED)™ raise awareness and have a few glasses of vodka. We’ll cheers to that!

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