Starbucks Espresso Journey Pop-Up in Tokyo
Japansese super design studio Nendo has created a Starbucks Pop-Up café in Tokyo known as the Starbucks Espresso Journey. The space, designed to look and feel like a library with bookshelves, allows visitors to learn more about Starbucks’ espresso drinks. Nine colour-coded books have been created – representing a different espresso drink – which can be freely taken off the shelves and read to find the best espresso choice.
At the counter, visitors can trade the book for an actual espresso drink, but retain the book cover which tells them about the drink they have chosen, to use as a book cover, as they like. The reverse side of the book cover has been punched into a tall or short size tumbler insert, which can be used in a Starbucks Create Your Own Tumbler.
Oki Sato of Nendo said: “the ‘library’ invites visitors to choose an espresso drink as they would a book, and verse themselves in espresso drinks as though quietly entering into a fictional world. Books and coffee are both important parts of everyday life, so we created a link between favorite books and favorite coffees.”