New York-based photographer Guy Aroch moved from Israel to the U.S. in 1990 to become a professional photographer and it wasn’t long before he realised his dream. In 1993, Guy graduated from the School of Visual Arts in New York (where he now teaches) and soon saw some of the world’s biggest brands and fashion magazines clamoring for his work. Aroch’s sharp and beautifully lit beauty, fashion and celebrity portrait shots were almost ahead of their time, with a distinct instagram feel about the pastels and lighting used in his compositions.