Coca-Cola Beatbox by Pernilla & Asif
The Coca-Cola Beatbox designed by super cool London-based architectural duo Pernilla & Asif for the London 2012 Olympic Games is now completed and ready for the opening ceremony on Friday. The specially commissioned Olympic Park Pavilion is designed to celebrate the best of British youth.
Pernilla Ohrstedt and Asif Khan created the Coca-Cola Beatbox was created as a response to the brands’ summer theme ‘Move to the Beat’, whicha aims to get young people more excited about the games through fusing their passion for music. Earlier this year it saw Mark Ronson, Katy B and five athletes combine to create the track for London 2012, ‘Anywhere in the World’. The Beatbox pavilion creates a multi-sensory experience for visitors that, like the track, fuses music, technology and world class international sport.
The exterior is comprised of 200 rectilinear air cushions to form a crystalline shell, with each interlocked element measuring the size of a billboard. Entrants to the Coca-Cola Beatbox will be able to ‘play’ the pavilion through interacting with sounds embedded within the architecture of the building. By ‘playing’, visitors will be creating their own individual remix of the Ronson and Katy B track whilst also altering the integrated lighting and responsive sensor technology.
Pernilla Ohrstedt and Asif Khan said: ” As Londoners, we are really excited to be a part of the London 2012 Olympic and Paralympic Games. Coca-Cola, a truly iconic brand, has believed in our practice’s creativity and vision to represent them at London 2012, taking our unique architecture to a global audience.”