Nike – The Regal Basketball Court, London
Nike has created The Regal, an NBA level permanent basketball court in Vauxhall, London. The Regal aims to encourage basketball players from an elite level through to grass roots and local schools and community clubs to take up the sport and become ‘ballers’.
As part of the World Basketball Festival celebrations in Brixton, on 30th June, Nike wanted to leave a lasting legacy for the sport in Lambeth, one of the most deprived boroughs in London. The space was opened this week by Chicago Bulls NBA legend Scottie Pippen and the UK’s current Bulls star, Luol Deng.
The court is designed in collaboration with Hotel, the Soho-based London creative consultants behind the 1948 concept store. The Regal features one of the most high-spec and eye-catching courts in the UK. The brand-new beech floor is finished in black oil with basketball-only line markings and The Regal brand identity in gold. At either end of the court hang the only gold plated hoops and smoked glass backboards in the UK.
The court is also one of very few in the UK with integrated red LED lights that are linked to the scoreboard and shot clocks – as seen at professional basketball games. The surrounding walls feature bespoke designed flock effect wallpaper with a subtle basketball motif, alongside a prominent motivational quote from Britain’s NBA star, Luol Deng.
The site offers ‘roll away’ seating for 160 spectators; the space has been designed as a dedicated basketball centre with the objective to grow the game in London and the UK. Junior Williams, a former England and Great Britain international, will shape the agenda and manage the facility with a yearlong programme of free-to-access clinics, events and training sessions for schools, clubs and the community.
Simon Charlesworth, Basketball Brand Lead at Nike UK & Ireland said: “We want to grow the game and what better way to do so than with an inspirational facility that is centrally located, undercover and most importantly that provides free access to London ballers.”
For more information about The Regal, the programme of events and how to apply for free access visit www.regalbasketball.com.