The Hindu Holi Festival of Colours held predominately in India, Bangladesh and Pakistan is not one of the most religious of festivals, but it is probably the most vibrant and colourful. The celebration of the start of spring sees thousands of Hindus create a rainbow cloud by lighting bonfires and throwing scented, coloured powder and perfume at each other. It is all excitement and joy and what better way of expressing it than in colour.

New York-based Variable created this stunning slow motion video that allows viewers to capture the joy and the whole essence of the celebrations, through colour, but also the expressions on the subject’s faces.

The company, who took on the project as a personal labour of love, spoke of why they wanted to shoot Holi; “The world is fascinating. People and cultures inspire us. Sadly, the fast paced lifestyles of our generation result in many not taking the necessary step back to soak in the existing world around us. Our goal with this film is to help viewers further appreciate and take notice of the beauty in life & culture that lies within our world…

…so the next time you notice something that strikes you as interesting, stop for a second, start powering on your camera, think about why it’s unique, and snap the shot before you miss it. Life is extraordinary. Embrace it.”