Andrew Tanner Design, Jason Jameson and James Hall from the animation studio Unanico Group, combined to create ‘English Hedgerow’, a project that aimed to bring porcelain to life with augmented reality, and a little help from Royal Winton Bone China.

Remember the display cabinet in your grandmother’s kitchen full of decorative china plates on display? Well now you can turn them into something more in keeping with 2012 and a truly digital age.

The creative trio have brought bone china back into fashion by using the latest technology buzz-word, augmented reality. Turning collectable ceramic pieces into digital, playful art fit for the 21st Century, all through a very clever iPhone app.

The digi-creation shows a bird nesting, a butterfly and a mouse scurrying around the plates edge with the background of an English hedgerow, still something for the traditional china fans and lovers of Alan Titchmarsh.

The launch of Chintz Design will launch at the Home Trade Show, which is currently running at Earl’s Court.

Source: THINK-WORK-PLAY