Beatrice Eli is the latest Swedish import to plant her musical feet in London and following rave reviews in her native Stockholm, Eli is sure to emulate the successful pop footsteps of Lykke Li and Robyn. ‘Conqueror’, set to be her first release, combines stunning vocals that reach their crescendo at the chorus and a dark synth-pop beat, that contrast distinctly to combine a sound that is part CREEP and part the innocent voice of St. Vincent (although her publicist is trying to say more Fever Ray). The result is a dreamy mix and coupled with typical Swedish good looks, Eli is set to be on your playlist for a while.

Eli says: “The Conqueror might seem like a traditional love song, but I wrote it from seeing people – and being in a situation myself – where you find yourself loving the other person’s love more than being in love. It’s like if you manage to conquer his love and own his heart, at least you’ll be remembered. You’ll always be special to that person.”

Listen to Acoustic and Full Version below:


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Signed by EMI Publishing and managed by Levels who work with Wretch 32, Yasmin and Wiley, the writing on the wall is looking good for the 24-year-old Swede. The radio waves have already been playing ‘Conqueror’ too, with 1Xtra and Radio 1 DJs Annie Mac and MistaJam showcasing the track on their shows. ‘Conqueror’ is produced by Sweden’s finest production duo Astma and Rocwell. Based in Stockholm, the producer/songwriter team Astma & Rocwell have been making their way to the top for the last 10 years producing some of the greatest artists in Scandinavia and have now signed an exclusivity deal with EMI.

Expect to hear more from Beatrice Eli very soon with a release scheduled for 16 January.