Today at the Tate Britain, London 2012′s Cultural Olympiad team unveiled a series of posters to celebrate the London 2012 Olympic and Paralympic Games. The images seem to nod their hat in a big way to the Munich games of 1972, where the organisers of the Munich Olympics ran a very similar enterprise with the likes of Josef Albers, David Hockney and Max Bill. Like these posters, artists were asked to respond to the idea of the games and celebrate them, not produce pieces of visual communications promoting the games.
A host of British artists - Fiona Banner, Michael Craig-Martin, Martin Creed, Tracey Emin, Anthea Hamilton, Howard Hodgkin, Gary Hume, Sarah Morris, Chris Ofili, Bridget Riley, Bob and Roberta Smith, and Rachel Whiteread have put their artistic touches to the stunning posters that will look cement arts and culture as the big winner of the games. Well, the GB athletes are hardly likely to be!
The images will go on show in a free exhibition as part of the London 2012 Festival next summer and they will also be used as part of a high profile campaign to promote the 2012 Games.