It has without doubt been women taking the record buying public’s attention by storm in the last few years, the men have been butt-kicked like never before, with just Jay Z and Kanye able to challenge the might of Adele, Rihanna and Jessie J’s of this world. Well now as if the women didn’t have enough strength in depth, a bit reminiscent of the current Manchester City squad, another young recruit is joining the ranks, step forward Lana del Rey.

Lana del Rey, or Lizzy Grant to her mates, is 24 and since being born in the rural town of Lake Placid, splits her time residing in New York and London and has the killer pout and sounds that will see tabloids and broadsheet press interested in her.  Del Rey has a distinct sound, stemming from her love of film noir, it is a heady mix of cinematic dark twisted pop cuddled with sensuous, tease me before I sleep with you, sultry overtones.

Emerging from the shadows of Ed Sheeran and Birdy, the fellow internet sensation recently sold out a London show in just 30 minutes, the hype has already landed. This is in part because there is money behind her, PR’d by the same outfit looking after Jessie J, expect Lana del Rey to be on your lips and in your ears all autumn long.

[youtube http://www.youtube.com/watch?v=HO1OV5B_JDw&w=640&h=390]

“Video Games / Blue Jeans” is released on 9 October and as a limited 7in vinyl picture disc on 10 October on Stranger Records.