The Big Yellow Rabbit by Florentijn Hoffman
We all have a favourite toy from our childhood that we desperately – sometimes embarrassingly – wanted to keep hold of in a secret box under our bed, never to be parted with. Florentijn Hoffman decided to make his a bit more public, with The Big Yellow Rabbit at OpenART Biennale this year.
The Örebro OpenART is an outdoor exhibition that changes the cityscape, allowing Örebro to really live up to the epithet of ‘Sweden’s ART:iest city’.
Dutch artist Florentijn Hoffman decided to challenge people’s perceptions towards both public space and the function of a simple everyday item – a cuddly toy – by dramatically changing the scale of a child’s toy rabbit. In what seems an ode to The Velveteen Rabbit, Hoffman’s own creation has truly turned the plaza alive with his bright yellow creation.
The Big Yellow Rabbit is a 13 metre high sculpture created solely with Swedish products and over 20 volunteers. It’s position makes it look as though it has seemingly been dropped from a-high into the Swedish plaza, landing nestled on the statue of Engelbrekt, upside down.
We’ve all heard of an elephant in the room, but Florentijn’s rabbit creation takes things to new heights entirely.