Getting from A to B is a tricky scenario at the best of times, but in New York, it is almost a video game of making sure you do exactly the right thing so that you end up at your destination. Each and every day between three and four New Yorkers get hit by cars, either as pedestrians or as cyclists, not to mention cyclists crashing into pedestrians and vice-versa.

New York-based Ron Gabriel, a journalist and art director, watched a camera on the intersection of Park Avenue and 28th Street as a case study for his 3-Way Street campaign, which looks at how “pedestrians jaywalking, cyclists running red lights and motorists plowing through crosswalks… The old habits exacerbate attempts to expand ways to use our streets; existing disfunction makes change more difficult.”

“NYC Goes Three Ways” is part of Gabriel’s SVA Masters in Design graduate student thesis project and is made up of a poster series, the video and website (still under development).

See what you think, it is a brilliant portrayal of everyday life –